Whilst the world of fast fashion has catapulted the industry into one which revolves around speed, convenience and throw-away garments, our core principles have stayed with us, as we have grown our business over the decades. We only ever create styles that will stand the test of time both in quality and design, often with a nod to the latest seasonal trends. We think using  natural fibres such as sheepskin and wool is the only sustainable fashion choice as they are renewable, hard- wearing and a pleasure to wear. The natural properties of these materials mean that they're easy to care for and kind to the planet. They don't contain synthetic fibres so plastic micro-fibres aren't released into our oceans when they are washed. 

We work meticulously with our supply chain to perfect each garment. The pieces we design are thoughtfully crafted from yarns and fibres that are kind to people and the planet, ensuring they're durable and comfortable. We are proud sponsors of  Surfers against Sewage and the incredible work they do to preserve our much-loved beaches. Alongside this we no longer send any customer orders using single-use plastic. Step by step, we're making regular small changes, to lesson our impact on the environment.